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Jennifer Safruk, Samsung Electronics Canada

Jennifer Safruk

Vice President, Mobile Division, Samsung Electronics Canada

Innovative IT-ready mobile solutions from Samsung offer the perfect support for SMBs looking to adapt to our new normal.


In a notoriously difficult year, Canadian small- and medium-sized businesses (SMBs) have faced innumerable hardships. From being forced to shift online to connect with customers, to transitioning employees to work-from-home environments, such challenges have highlighted the fact that when it comes to business technology adoption, many SMBs are still behind the curve.

“The need for a digital transformation has definitely accelerated due to the pandemic,” says Jennifer Safruk, Vice President, Mobile Division for Samsung Electronics Canada. “As we look ahead to the new year, adopting a mobile-first strategy can help small businesses pave a path to success and meet consumer expectations.”

Smart tech designed with SMBs in mind

Many Samsung Mobile products and features cater to SMBs, with multi-functional technology that can help them enhance their productivity and efficiency.

“SMBs’ productivity impacts their bottom line,” says Safruk. “They need reliable, adaptable tech that works in different environments to get the job done right.” A smart mobile solution like the recently-launched Galaxy Note20 5G smartphone allows employees to take their work on the go and multitask seamlessly, thanks to its advanced processor, a long-lasting battery,1 and an S Pen to make notes or sign documents.

“SMBs also benefit from solutions that help augment their mobile ecosystem,” says Safruk. With Samsung DeX, Galaxy users can easily shift from remote working to a desktop-like environment by connecting their Galaxy device to a compatible monitor or TV.

Choosing secure and reliable devices from the start can help businesses avoid many risks. In fact, according to Statistics Canada, one fifth of businesses have experienced a cyber-security incident, 19 percent of which were small businesses. Samsung Knox helps keep your data secure and is built into all Samsung smartphones and tablets and most wearables, affording businesses better protection against intrusion, malware, and malicious threats.

As we look ahead to the new year, adopting a mobile-first strategy can help small businesses pave a path to success and meet consumer expectations.

Jennifer Safruk, Samsung Electronics Canada

Investments that work as hard as you do

The Samsung ecosystem of products and services means that your Galaxy devices integrate seamlessly, helping businesses create smart, connected workplaces that enable employees to reach their full potential — even remotely. Employees can easily navigate across PC and mobile environments through their smartphones, tablets, and wearables, helping to maximize productivity and efficiency.

“As we look ahead to 2021, we know remote working will continue to be important and business owners will need flexibility out of their tech,” says Safruk. “For small businesses and entrepreneurs, investing in mobile solutions that can meet more than one need — such as tablets that allow you to sign contracts with a stylus, provide a PC-like experience, or create an easy video conferencing experience — can help ensure that those investments work as hard as they do.”

The Samsung Galaxy Book Series of laptops packs a range of features into each powerful device and offers great tools for SMBs. Whether used for creative work, participating in video conferencing, or simply to help optimize productivity, the various options available all have a lot to offer.

By offering an innovative and interconnected ecosystem of IT-ready mobile solutions with a broad range of capabilities, Samsung provides high-tech tools for SMBs in an era of rapid change. Digital transformation is within reach, and business owners can breathe a sigh of relief.

A Clear Path to Digital Transformation

Canadian SMBs can thrive in a post-pandemic world by choosing the right tech solution providers.

Icon depicting remote work

Data shows that
31.4%
of SMBs have prioritized remote work technology as part of their ongoing operations.2

The world’s business leaders recognize the benefits of an open approach to using mobile.
83%
of business leaders agree their companies should focus on future-proofing their operations by increasing openness and agility.3

Icon depicting a smartphone

Samsung infographic bar chart

Sophisticated use of smartphones and tablets is already enabling greater employee performance and productivity.3

Businesses using advanced devices and apps see 15% greater productivity and 29% higher profitability than those restricting the use of mobile to basic functions such as email, calls, and scheduling.

Icon depicting collaborative, remote work

87%
of today’s business leaders believe collaborative mobile tools will unlock the flexibility and productivity that are critical to meeting the needs of both employees and customers.3

The innovative ecosystem of products and services from Samsung can provide efficient, high-tech connected solutions that help you work smart.


1 Based on average battery life under typical usage conditions. Average expected performance based on typical use. Actual battery life depends on factors such as network, features selected, frequency of calls and voice, data, and other application usage patterns. Results may vary.
2 Business Resilience and Recovery During COVID-19, Startup Canada, 2020
3 Next Mobile Economy Whitepaper, Samsung Canada, 2019

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