RW&CO. offers a fresh take on pandemic fashion while supporting small businesses and Canadian innovators.
The COVID-19 pandemic has changed how Canadians work — and clothing retailer RW&CO. is rising to the occasion. Between its latest line of clothing, its inspiring local ambassadors, and its support for small businesses, the brand’s attention to detail is taking it from the storefront to the forefront of supporting Canadians and their businesses.
A stylish new normal
With Work From Anywear, RW&CO.’s Fall 2020 campaign, the company’s reputation for effortlessly cool pieces has evolved from nine-to-five wear to versatile and comfortable items that can be worn both at home and at the office. The new pieces deconstruct traditional office wear in order to deliver more relaxed and casual — but still stylish — looks that anyone can adapt to their work-from-anywhere needs.
“Our objective remains the same: we want to be there for our customers, boosting their confidence every day as they transition their way into the new normal,” says Michele Slepekis, Vice President of Marketing and Visual Presentation at RW&CO. “And the reality is, even as we work from home, you can’t underestimate the power of a good outfit.”
Real people. Real voices. Real communities.
RW&CO. is also shining the spotlight on local Canadians and businesses that have shown true grit and resilience in the face of 2020’s many challenges.
“Our 13 ambassadors come from different backgrounds, cities, and walks of life — but share two things in common: they’re all innovators in their respective fields and they’re all inspirations to their communities,” says Slepekis.
RW&CO. collaborated with the brand ambassadors on features such as podcast interviews with Montreal-based mental health and education advocate Vanessa Grimaldi and Edmonton-based model and activist Ashley Callingbull.
Curious consumers and small business owners can also visit the RW&CO. YouTube channel to learn industry tips and tricks from the ambassadors themselves. In the new videos, the ambassadors share their personal histories from that first creative spark to their experiences in their respective fields — and how they became trailblazers in their communities.