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Putting Kids’ Safety First Is Part of Mr. Lube’s Social Purpose

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Pamela Lee_Mr Lube

Pamela Lee

Chief Operating Officer & CFO

A new program by Mr. Lube is ensuring that vehicles belonging to well-known Canadian children’s charity are safe and winter ready.


Changing to winter tires can be time-consuming and costly — not exactly feasible when you’re a busy non-profit relying on a large fleet of vehicles to get kids to after-school sports, clubs, and events.

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That’s why Mr. Lube is offering free new Continental Tire winter tires and same-day installation to BGC Canada (formerly Boys & Girls Club of Canada) — one of its long-standing partners. “We know that BGC relies on these vehicles to transport kids to extracurricular activities in 70 communities across the country, and when we learned that several of their vehicles didn’t have winter tires, that was our call to action,” says Pamela Lee, Chief Operating Officer and Chief Financial Officer of Mr. Lube Canada. BGC volunteers can simply drop off their vehicles at their convenience at the various Mr. Lube one-stop-shop locations across the country and have the quick and easy tire install done.

We know that BGC relies on these vehicles to transport kids to extracurricular activities in 70 communities across the country and when we learned that several of their vehicles didn’t have winter tires, that was our call to action.

This initiative is part of Mr. Lube’s overall corporate social purpose of giving back to the community and helping those in need and is administered through the Mr. Lube Foundation. Since it was established in 2002, the foundation has donated over $6 million to charities across the country. “Children’s charities are very important to us,” says Lee. “During these times of rising costs and inflation, groups like BGC are looking to make every dollar count, so we wanted to make sure they were getting the most for their children by helping to keep them safe. Based on the positive reaction, this is something we plan to continue,” says Lee.

Mr. Lube encourages individuals and other businesses to follow its lead and support BGC in any way possible.

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