Brendan Sweeney
President and CEO, Pacific Manufacturing Association of Canada (PMAC)
Tim Hollander
President, Toyota Motor Manufacturing Canada
Dave Jamieson
CEO, Honda Canada Inc.
The Pacific Manufacturing Association of Canada (PMAC) supports policies that protect Canadian jobs, sustain investment and strengthen the country’s automotive manufacturing competitiveness.
Canada’s automotive industry is a cornerstone of the national economy, contributing billions of dollars in economic activity while supporting highly skilled jobs, innovation, and a deeply integrated supply chain. Yet the industry is facing a period of significant change, marked by evolving trade relationships, global competition, workforce pressures, regulatory change, and the transition to lower-emission technologies.
Against this backdrop, the Pacific Manufacturing Association of Canada (PMAC) was established to provide a collective voice for Canada’s largest automotive manufacturers, Honda and Toyota.
Representing Japan-based companies with manufacturing operations in Canada, PMAC engages with governments and industry stakeholders on issues that affect the industry’s long-term competitiveness and success. In addition to contributing to discussions related to trade and automotive policy, the association focuses on electrified vehicles, greenhouse gas emissions, regulatory modernization, and other measures that support Canada’s automotive manufacturing industry.
For more than four decades, the teams at Toyota and Honda, along with our suppliers, have invested in Canadian communities, created high-quality jobs, and built vehicles that compete globally. The creation of PMAC reflects the shared responsibility we have as manufacturers to help strengthen the industry’s future. Through PMAC, we look forward to working collaboratively with governments and industry partners to sustain investment, strengthen supply chains, and support the long-term success of Canadian manufacturing.
Tim Hollander, President, Toyota Motor Manufacturing Canada
Together, PMAC members account for a large majority of Canadian vehicle production and employ more than 60 per cent of the country’s vehicle assembly plant workforce. PMAC’s founding members, Honda and Toyota, account for more than 75 per cent of all vehicles manufactured in Canada. In 2025, assembly plants operated by PMAC members contributed nearly $4 billion to Canada’s gross domestic product (GDP).
“Canada’s automotive industry is entering a critical period where competitiveness, investment, and policy alignment will shape future growth,” stated Brendan Sweeney, PMAC’s President and CEO. “PMAC was created to ensure the manufacturers that build the vast majority of vehicles in Canada have a strong, constructive voice in those discussions.”
Partnerships based on a strong shared history
PMAC’s approach is rooted in more than four decades of manufacturing, investment and employment by Japanese automakers and suppliers in Canada. Honda, Toyota and their supplier networks have helped establish a world-class automotive manufacturing ecosystem that supports communities, creates skilled jobs, and produces vehicles recognized globally for quality.
Brendan Sweeney, President and CEO, PMAC
The story of PMAC is ultimately a story about Canada’s manufacturing future. We want to work with governments and partners to create the conditions that attract investment, support workers, strengthen supply chains, and keep Canadian automotive manufacturing globally competitive for decades to come.
As a solutions-oriented organization, PMAC works collaboratively with governments and stakeholders on important policy discussions affecting Canada’s automotive industry. The association advocates for pragmatic, evidence-based policies that protect jobs, encourage investment, strengthen North American supply chains, and reinforce Canada’s position as a competitive place to manufacture vehicles.
A view toward strengthening the industry’s future
PMAC was created at a time when Canada’s automotive industry is navigating unprecedented change. Decisions being made today on trade, regulation, investment, emissions policy, and industrial competitiveness will influence where future production, technology, and manufacturing investment occur.
By bringing together the manufacturers responsible for three-quarters of the vehicles built in Canada, PMAC provides policy-makers with a focused industry perspective grounded in operational experience and long-term investment. The association serves as a platform for constructive engagement on the issues that matter most to automotive manufacturing, including trade and tariff policy, regulatory modernization, electrification, and supply-chain resilience.
Dave Jamieson, CEO, Honda Canada Inc.
Honda has proudly manufactured vehicles in Canada for four decades, and we remain committed to the people and communities that have contributed to that success. Through PMAC, we have an opportunity to champion policies that strengthen Canada’s manufacturing advantage, reinforce integrated North American supply chains, and help secure the industry’s future for years to come.
The association’s importance extends beyond vehicle assembly plants. PMAC’s members are connected to a broad network of Japan-based suppliers operating in Canada that employ thousands of Canadians and play a critical role in the country’s automotive ecosystem. Policies affecting manufacturing competitiveness have implications throughout this integrated supply chain.
At its core, PMAC’s mission is straightforward: help ensure Canada remains a reliable, competitive destination for automotive manufacturing investment. By highlighting the contributions of its members and advancing practical policy solutions, the association is helping position the industry for long-term success.
Learn how PMAC is driving Canada’s automotive sector forward at pmac.ca.
