Head of People, BASF Canada
Businesses are increasingly expected to make meaningful change in society, and diverse companies are also more likely to see above average profits.
BASF Canada, a leading global chemical company, aspires to have diversity, equity, and inclusion (DEI) deeply rooted in its corporate culture and systems by 2025. It’s well on its way to achieving this and was recently named one of Canada’s Best Diversity Employers by Mediacorp , which recognizes companies for their exceptional workplace diversity, and inclusiveness programs.
When employees feel included and appreciated for their uniqueness, they become more engaged and productive.Nick Chaffey, Head of People, BASF Canada
“We recently released our strategy that aims to further develop and empower our employees and leaders through various meaningful actions and programs based on feedback from our employees based on external research and internal data,” says Nick Chaffey, Head of People at BASF Canada. “Now more than ever, we’re seeing employees want to be involved in not only the discussions about DEI but also ways they can take action and make a positive impact.”
The power of engaging employees
Based on employee feedback, six critical areas of action and an Inclusion Champion Cross-Functional Project team were established. Employee volunteers identified and developed impactful initiatives to help the organization improve in each of the six areas. “Following that call to action, we had over 30 passionate employees working on more than 15 initiatives,” says Chaffey.
Chaffey adds that engaging with employees and understanding who they are, how they identify, and how they value diversity, equity, and inclusion is critical in building sustainable DEI programs. “Building an inclusive environment that encompasses diversity is paramount to our future success and our ability to attract and retain the best people and the best talent,” he says. “At BASF, Inclusion has been a powerful driver and motivator for engagement.”
Learn more about BASF Canada’s commitment to its people and business.