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John Ricci

John Ricci

Founder & CEO, Danavation

Digital Smart Labels™ are a Canadian innovation that’s transforming industries from healthcare to retail.


Have you heard of Digital Smart Labels™? Even if you don’t recognize the name, you’ve likely seen them in action. More and more North American organizations are incorporating these micro e-paper displays into their operations. The state-of-the-art tech is the creation of Canadian innovator Danavation Technologies Corp.™

An innovation that’s transforming multiple industries 

Driven by cutting-edge IoT automation technology and proprietary software, Danavation’s Digital Smart Labels™ are well-engineered and highly scalable. Easier to read and more energy-efficient than LCD displays, the labels reflect light like paper to offer high resolution and contrast, wide-viewability, and vibrant colour displays that can be read even in direct sunlight. 

The highly-versatile Digital Smart Labels™ have applications across multiple industries, including healthcare facilities, retailers, grocery stores, warehousing and distribution companies, military supply chains, and animal shelters and services. Digital Smart Labels™ allow these diverse organizations to automate labelling, pricing, product information, promotions, and workflows in real time, effortlessly keeping customers, patients, and employees informed and engaged.

Digital Smart Labels™ are also a great option for facilities that aren’t wired for going digital, like older hospitals. “Our system allows you to digitize your institution without any wires, so you could walk into any facility and be immediately digitized,” said John Ricci, Founder and CEO of Danavation. “Many companies don’t even know that this low-invasive technology exists.”

Appealing to today’s customers with automated information        

When Ricci started Danavation, he had one goal in mind: to bring retailers to the digital age. Ricci intuited that Digital Smart Labels™ would appeal to today’s tech-savvy consumers and have the potential to transform how we interact with information. 

“We’re seeing a big push on information,” he said. “This automated information is a big deal.” Automating pricing, information, and promotions are the way of the future, because modern consumers are used to having the latest details at their fingertips. Digital Smart Labels™ appeal to customers’ desire for transparency, credibility, and security. In allowing information to be automatically updated, enabling omnichannel engagement, connecting customers with details like product reviews and competitors’ prices, and using AI to dynamically price items on the shelf, Digital Smart Labels™ are positively transforming the retail and information landscapes, and enabling unified and enriched experiences for shoppers.

Why we root, root, root for the home team

It’s good news for Canada that such an innovation was designed and engineered right here at home. Danavation has disrupted the market and modernized the retail game, and continues to be the only electronic shelf label provider that’s founded and grounded in North America.

As the Danavation team likes to point out, in sports, it’s a well-known fact that the team playing at home is more likely to win. And there’s a reason that we root, root, root for the home team — when we support local, local thrives, and Canada can be a key part of the world’s digital transformation. 

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