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Headshot - Tracy Riley

Tracy Riley

Chief Digital Officer, Wawanesa Mutual Insurance Company

Digital innovation helped this insurance company respond to market conditions quickly and deliver exceptional service to its policyholders and brokers.

With roots going back 125 years, the Wawanesa Mutual Insurance Company is ready for the future.


In 1896, 20 farmers in Wawanesa, MB, started a mutual insurance company to provide affordable insurance for their farming equipment. The company has grown into a diversified North American insurer, offering a range of home, automobile, business, and life insurance products.

Building on its strong history, Wawanesa has implemented innovative technology in order to digitize its business processes, respond to market conditions quickly, and launch new products in partnership with its brokers.

“We set out to transform the way our brokers and policyholders interact with us, keeping the focus on delivering excellent service,” says Tracy Riley, Chief Digital Officer at Wawanesa.

The Future of Retail collaborative is an opportunity to explore how local businesses can meet evolving customer expectations and thrive through this unprecedented change in the retail space, says Riley, adding, “We want to do our part to increase connectivity and help small businesses across Canada thrive.”  

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