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Mark Alba hs revised

Mark Alba

Chief Product Officer, Anomali

In the never-ending churn of cybercrime escalation and cybersecurity products, one security firm is innovating to win the race against threats.


Cybersecurity today is a fastpaced arms race. Gone are the days when an off-the-shelf security product could provide sufficient cyber defence for an organization. Maybe those days never really existed at all. Modern cybercriminals have vast resources available to them, they coordinate with agility across oceans and time zones, and they have their own active R&D teams working around the clock to develop innovative threats and expose new vulnerabilities. The current threat landscape is not only a moving target, it’s also an accelerating one, and organizations need a next- generation response if they don’t want to be left behind.

“We’ve entered an era where attacks are more advanced, stealthier, and launched by cybercriminals and nation states that have fully industrialized their craft,” explains Mark Alba, Chief Product Officer of Anomali, a leading cybersecurity company. “Adversaries are keenly aware of how rapidly organizations are expanding their digital surfaces. To take advantage of this new reality, they’ve operationalized their campaigns and are utilizing tools and techniques that are frequently steps ahead of legacy security solutions.”

Superthreats thrive in environments dominated by legacy technologies

“What’s needed now is a new way of thinking and acting. We can no longer operate with a wait-and-see approach. To succeed in the modern business environment, public and private sector organizations must take a strategic approach to deal with cyber threats — one that will allow us to end the race by crossing the finish line ahead of nefarious actors,” says Alba.

A top candidate for a race winning strategy is the deployment of extended detection and response (XDR) solutions. XDR connects and integrates all security data and telemetry, correlates it with global intelligence, and then leverages artificial intelligence to automatically analyze, detect, and stop attacks and breaches, in real time before they become costly and disruptive incidents. Threats are addressed before human intervention even begins and cybersecurity analysts are provided with the analytics that are needed to hone the system, strengthening the defences on each iteration.

“The detection and response capabilities as we’ve known them in the past, have extended way beyond the traditional concept of the enterprise network. With the advent of edge computing, cloud, IoT, blockchain and other emerging technologies, plus the rapidly-changing and dynamic nature of the enterprise environment, an extended detection and response capability continuously adapts and pivots to the new cyber threats and is the way to go,” says Umang Handa, a partner leading the cybersecurity practice at one of the big four System Integrators.

We’ve entered an era where attacks are now more advanced, are stealthier, and are being launched by cybercriminals and nation-states that have fully industrialized the craft.

“Powered by patented artificial intelligence, our proven Anomali XDR Platform automates the collection and correlation of all security data, telemetry, and global intelligence. Our unique Anomali Match XDR product provides the precision detection and optimized response support needed to stop attackers and breaches before they have a chance to disrupt operations,” says Alba.

Will this technology end cybercrime for good? Surely not. But it does provide a welcome opportunity to put the cybercriminals on the back foot for once. “XDR should be thought of as the new phase of cybersecurity that leverages relevant intelligence at scale,” says Alba. “It provides precision attack detection and optimizes ecosystem-wide response to stop attackers and breaches before they have a chance to disrupt business and inflict costly damages. Many businesses have invested in technologies that can detect smoke, but few can find the actual fire, and even fewer can extinguish a blaze before it burns out of control.”

There’s no telling what innovations and advancements in productivity may become possible when our brightest IT minds finally get a break from chasing down fires. With XDR, we just might find out.

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