UNIQLO supports communities worldwide through The Heart of LifeWear, donating one million HEATTECH items to refugees, children, and disaster victims.
UNIQLO introduced the LifeWear concept in 2022, centered on creating high-quality, functional, and simple clothing that improves everyone’s lives. The LifeWear philosophy also extends beyond the product to a broader industry vision that prioritizes sustainability and people, the planet, and society — understanding the needs of local communities and providing support where needed to advance and strengthen them.
Additionally, UNIQLO builds an authentic circular business model by offering RE.UNIQLO services in store, where customers can repair, remake, and reuse (donate) their UNIQLO clothes so items can be worn for longer.
The Heart of LifeWear
UNIQLO is proud to announce the second consecutive year of The Heart of LifeWear, a global initiative to support refugees, children, and disaster victims through the donation of one million HEATTECH clothing items.
In Canada, UNIQLO will donate 20,000 HEATTECH units to provide warmth to individuals experiencing poverty, homelessness, food insecurities, and other challenges across the country.
For maximum impact at the local level, the brand will continue working with existing partners and affiliate organizations, such as Second Harvest (Canada’s largest food rescue organization), YWCA Canada (a national leader in supporting women and gender-diverse people), and Covenant House (Canada’s largest agency serving youth facing homelessness). The brand has also donated to hyper-local organizations supporting underserved communities, including homeless women (Downtown Eastside Women’s Centre), youth with learning disabilities (the Montreal Centre for Learning Disabilities), refugees and newcomers (Edmonton Emergency Response and Newcomers Services), and Indigenous students (awâsis waciston School).
Throughout October and November, UNIQLO volunteers distributed HEATTECH bundles in Toronto, Quebec City, and Edmonton as colder weather set in.
“At UNIQLO, we believe in the power of clothing to make a positive impact on people’s lives,” says Jean Shein, Global Director of Sustainability at UNIQLO. “Through The Heart of LifeWear initiative, we’re committed to supporting communities across Canada by providing warmth and comfort to those who need it most this holiday season.”
In the spirit of giving, throughout December customers will be invited to contribute to the campaign by donating at checkout in all UNIQLO stores to support YWCAs in Canada. They can also donate their gently used UNIQLO clothing through the RE. UNIQLO program, which repurposes these items to further support communities.
Learn more about UNIQLO’s Heart of LifeWear campaign.
