Rod Anderson
Chief Operating Officer, Multy Home
Chantal Simard
Vice-President of Marketing and Sustainability, Multy Home
By reimagining materials once destined for landfill, Multy Home is driving Canada’s circular economy and creating products for homes worldwide.
Thirty years ago, we witnessed a fire of 14 million used car tires, which ultimately tipped this country toward a circular economy of weird wastes. The 1990 Hagersville Tire Fire triggered solutions for recycling programs beyond glass bottles. Today, car tires are still considered a “Weird Waste,” a term used by Multy Home, a Canadian company that transforms recycled materials into sustainable home and garden products, to describe materials that, while ineligible for municipal recycling programs, nonetheless hold worth within the circularity of materials in Canadian value chains.
When Multy Home was challenged to incorporate rubber from used tires to make new products, the curiosity and creativity of company founders were set ablaze. They re-invented existing products historically made from virgin raw materials, converted them into recycled rubber, and then partnered with major retailers to put the new consumer-ready products on shelves.
Today, Multy continues to manufacture new products such as planters and garage flooring from recycled rubber diverted from Canadian landfills. Multy has since diverted 27 million tires from landfills and produced products for millions of homes across the planet.
Shaping a sustainable future
“At Multy, we think Weird Waste is beautiful. There are many types of waste, especially plastics, that still lack curbside recycling solutions today,” says Multy’s Vice-President of Marketing and Sustainability Chantal Simard. “REDU Materials is what we’ve named our process of transforming Waste into Wonders.”
“Multy now has many formulations using mixed wastes in our various manufacturing locations in the Toronto area and in Cowansville, Que. Our Quebec facility’s expertise is in sheet extrusion. We produce flexible matting made of recycled rubber and plastics to support tiered manufacturing in the automotive sector, vehicle conversions, commercial mats, and even residential applications,” says Multy’s Chief Operating Officer Rod Anderson, proving that Multy’s reach with recycling solutions continues to drive circularity solutions in Canada.
To learn more visit Multy.com.
