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Main Street Entrepreneurs Find Their Home In Vaughan

Sponsored by Vaughan Economic Development
Sponsored by Vaughan Economic Development

Madonna Cicconi

Founder, Cicco Aroma

Johnny Chan

Founder, Poke Guys

Rich with local businesses and a vibrant community spirit, Vaughan is one of Canada’s fastest growing cities. Whether you’re browsing through an artisanal shop or grabbing a bite at a local cafe, it’s clear that Vaughan is where entrepreneurship thrives. More than 87 per cent of businesses in Vaughan are small businesses, and the City’s Vaughan Business and Entrepreneurship Centre (VBEC), makes it easy for residents to discover hidden gems in their community. Committed to supporting the local ecosystem, Vaughan’s Starter Company Plus Program offers training workshops, mentorship opportunities, and even potential grant funding for established business owners and budding entrepreneurs alike. 


Poke Guys

When seeking a second location for his popular downtown Toronto restaurant Poke Guys, founder Johnny Chan immediately thought of Vaughan. They wanted somewhere accessible, and Vaughan was perfect for its proximity to highways, nearby attractions and the new subway line extension. Looking for ways to kickstart his business, Chan approached VBEC. He was connected to advisory and funding opportunities, which he used to invest in marketing initiatives, purchase better products and launch an online ordering system, taking his business to the next level. VBEC also helped him connect with other like-minded business owners to better understand the community’s habits, wants and needs. Chan’s dream is to expand his restaurants across Canada, “We know we can do it. We’re in one of the most diverse places in the world!”

The Wellness Studio by Cicco Aroma

Madonna Cicconi is the founder of Cicco Aroma, a plant-based and eco-friendly skincare line. The brand has a loyal following for its organic body butters, recharging bath salts and mood-boosting rollers. Cicconi’s dream has always been to open a community hub to help inspire others on their wellness journeys. With funding opportunities she secured through the City of Vaughan, Cicconi opened The Wellness Studio, a space where she sells her products and hosts empowering workshops focused on mindfulness and relaxation. Cicconi credits Vaughan’s Starter Company Plus Program with helping her develop a business plan and marketing strategy to help her expand. 

If you’re looking to fuel your entrepreneurial journey, Vaughan is the perfect place to plant your roots. 

 Explore programs like Starter Company Plus and My Main Street and discover the resources available to empower your success at

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