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Home » Industry » Great Perks Can Differentiate Companies in a Competitive Marketplace

In addition to salary and benefits, employee perks elevate the employee experience. How do you find the right ones for your business?

Perks are additional offerings beyond salary and benefits that employers tack on to their compensation packages as part of their total rewards programs. Perks can be as simple as complimentary movie tickets or dinner, or as elaborate as insurance discounts, gym memberships, or vacations.

Leading organizations use perks to help them stand out in today’s competitive marketplace. Being able to offer appealing perks gives employers a competitive edge in attracting and retaining talent, re-energizing existing employees, and boosting employee morale. In effect, perks are a great way for companies to build employee engagement, elevate the employee experience, and earn a reputation as a great place to work.

Increasingly, these perks come in the form of employee group discounts. Offering employees discounts on the brands they love is a great way to make them feel valued, appreciated, and rewarded for their loyalty.

Which perks are right for your organization?

Knowing which perks or employee group discounts to offer and where to find them can be challenging. When evaluating a group discount perk, the company’s HR professionals need to consider its future potential impact on the firm, whether it offers the best value to the highest number of people, and whether it’s affordable to the company — especially if it happens to be a small or mid-sized enterprise (SME). In essence, finding high-quality perks takes time and effort for HR professionals.

Helping employers find great employee discount and rewards

Finding the right perks for organizations is the dilemma that Venngo set out to solve over 20 years ago when it first started. A passion for finding great deals led the company to pioneer the concept of employee discount programs to connect people to their favourite brands.

Today, the company is one of North America’s leading providers of group discount programs, curating exclusive discounts from over 350,000 U.S. and Canadian merchants in keeping with its mission to help employees save money anytime, anywhere. Essentially, Venngo sweats the details so that employers — and their employees — can reap the benefits.

Venngo provides fully-managed discount programs for employee, member, and customer groups in a wide range of categories, such as apparel, electronics, dining, wellness, entertainment, and travel.

The WorkPerks program is a unique employee benefit program comprising thousands of exclusive discounts from famous brands and local stores across North America. Available for groups from large enterprises to SMEs, WorkPerks’ offers are redeemable online as well as in-store at over 25,000 locations across Canada.

Employee groups access their private discount programs via Venngo’s proprietary, easy-to-use online platform and exclusive mobile app. The perk platform is designed to drive program engagement with targeted delivery of perks based on location and customizable content driven by the organization’s needs. If your employees are on the move, no problem. Venngo provides a discount program that’s designed to move with them.

From setup and launch to ongoing communications and end-user support, Venngo works with organizations to maximize the program’s value with the aid of a dedicated Success Team Manager. Organizations also receive timely insights on their program engagement, which discounts are most popular, and statistics on how much their employees are saving.

Programs can also be shared with the employee’s entire household to take advantage of the savings. Family members can be added to the program for no additional cost. Whether for a large enterprise or a small business, Venngo’s discount programs are there to connect employees with big national brands and their favourite local businesses across North America.

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